Book Lovers Are Obsessed With This Website
December 10, 2014 by The Book Insider - sponsored content
Last year, Random House quietly gave away Dan Brown’s bestselling novel, The Da Vinci Code, for free for one week. Millions of readers were unaware of the week-long giveaway.
A select group of readers did take advantage of the promotion, though. They were using BookBub, a daily email that alerts readers to free and deeply discounted ebooks that are available for a limited time. BookBub notified nearly 1 million readers of the free Da Vinci Code deal last spring.
“It’s the Groupon of books,” Dominique Raccah, the publisher of Sourcebooks, toldThe New York Times about deal sites like BookBub. “For the consumer, it’s new, it’s interesting. It’s a deal and there isn’t much risk. And it works.”
Why did Random House give away a bestselling ebook that usually retails for $9.99? The company’s goal was to hook new readers on Brown’s thrillers and drum up interest in his new book, Inferno. The free ebook even included the prologue and first chapter of Inferno.
“It makes it almost irresistible,” Liz Perl, Simon & Schuster’s senior vice president explained to the The New York Times. “We’re lowering the bar for you to sample somebody new.”
Book lovers have now become practically obsessed with BookBub. In many cases, they’ve downloaded hundreds of books that publishers and authors have promoted on the site.
“I now have more books than I can read in a lifetime,” said Suzie Miller of Auburn, Wash. She said she has downloaded more than 350 free books using the service.
For readers, part of the appeal of BookBub is that it does not list every single free ebook on the market. Instead, BookBub’s expert editorial team selectively curates only the highest-quality ebooks to feature in their email and on their website. In most cases, the deals can be purchased for any ereading device, including Kindle, iPad, Nook, and Android.
And it’s not just for thrillers like The Da Vinci Code. BookBub features award-winning bestsellers and undiscovered gems across more than two dozen categories, including romance, historical fiction, literary fiction, nonfiction and more.
Readers can select which genres they would like to receive, so each email is matched to their preferences. With millions of readers using BookBub’s service, this type of promotional concept seems to be resonating with both publishers and readers alike.
UPDATE: You can find out more about the service by visiting this special link for readers of The Book Insider, or by going to www.bookbub.com.
Link: http://thebookinsider.com/book-lovers-are-obsessed-with-this-website-ca/
MARKETING
These two sites seem to work in Tandem:
The Book Insider sells books 'cheap' and constantly refers to BookBub that needs your email to send Alerts. Book Insider asks how many books you read, pop-up -- you must answer to enter site. Likewise, with email on BookHub. They qualify you as a book buyer and get your address. Clever.
http://thebookinsider.com/
The Book Bub 'alerts' you to publisher book give-a-ways..
Sponsored Advert in Book Insider
A select group of readers did take advantage of the promotion, though. They were using BookBub, a daily email that alerts readers to free and deeply discounted ebooks that are available for a limited time. BookBub notified nearly 1 million readers of the free Da Vinci Code deal last spring.
“It’s the Groupon of books,” Dominique Raccah, the publisher of Sourcebooks, toldThe New York Times about deal sites like BookBub. “For the consumer, it’s new, it’s interesting. It’s a deal and there isn’t much risk. And it works.”
“It’s the Groupon of books,” Dominique Raccah, the publisher of Sourcebooks, toldThe New York Times about deal sites like BookBub. “For the consumer, it’s new, it’s interesting. It’s a deal and there isn’t much risk. And it works.”
Who knows how many alerts they send for free books??? They mention Random House quietly gave away Dan Brown’s bestselling novel,
The Da Vinci Code,
Does Random House sponsor and/or own and operate these sites???? Between Ghost writers and research assistants, the book selling business obfuscates or outright deceives the pubic about who wrote a book and has authors write reviews on each others; books. Why not run a couple of 'scam' sites."buyer beware" gives the book industry lots of leeway in marketing their products.
Of course, this type of chicanery doesn't happen with the books I buy, LOL... Create a bestseller and adapt it to cinema like the Da Vinci Code... go to cable television pay per view and so on...
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