Simon Sinek says to know why ...

The goal is not be perfect by the end. The goal is to be better today.

Simon Sinek Verified account

@simonsinek

To run, jump, laugh, cry, love ,hope,  imagine...to experience as much as I can all for one purpose: to inspire.
TED: http://bit.ly/dcDsbx 

New York · startwithwhy.com

Simon Sinek ‏@simonsinek 20 Aug

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... (Filmed at TEDxPugetSound.)

 

In 2009, Simon Sinek released the book "Start With Why" -- a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Full bio »

Simon Sinek on the Web

• Website: StartWithWhy.com
• Podcast: Q&A with Simon Sinek

Link:
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html